A neighborhood logo mark you can keep editing
A mark is paths, not a photograph of a wrench. If the shop name is in the pixels, you do not have a logo. You have a picture of a lie.
Practical guides, product updates, and ideas for moving creative work from request to finished result.
A mark is paths, not a photograph of a wrench. If the shop name is in the pixels, you do not have a logo. You have a picture of a lie.

Try the light first. Pick one look. Then every file in the kit has to stay in that room.

Four pretty frames are not a carousel. A carousel is slides you can still rewrite after lunch.

A pretty frame is not a clip. /video has to move, and it should start from a still you already accepted.

@out: is not a command. It is the accepted file. Attach it or the next request will invent a new shop.

If you will rewrite the paragraph at 4 p.m., do not photograph it at noon. /write keeps the words as words.
An icon has to read at 24 pixels. Distill the accepted mark. Do not shrink a poster and call it a set.

A hero is one loaf, one table, one still. If the object changes between drafts, you do not have a product page. You have a collage.

A mark, a pictogram, and a graphic you can still edit are three jobs. “Make it logo-ish” is how you get all three, badly.

Eight seconds on a phone is a shot, not a vibe. Direct the camera. Keep the world you already accepted.

A hero lives on a set. An asset has to drop onto other work. /asset is the cutout, not the campaign.
A poster has to work across a room. A thumbnail has to work at the size of a postage stamp. Same ‘graphic’ instinct. Two AskGL commands.